Release your fears and create your dream

- With You Every Step Of The Way -

Hi there! Starting an online business can be daunting, starting out on your own is scary but fear not, the world is full of abundance and it is yours for the taking. With a great online community at your beck and call there is nothing to fear. You just need to grab the opportunity to fulfil your purpose and run with it, what are you waiting for?

The Team Behind The Vision

One of the things that makes us stand out from the crowd is our team. Each person has been carefully chosen not only for their outstanding expertise, but also for having the same passion and drive as our founders - Jay and Stuart - when it comes to delivering high value to our members at every turn.


Justin Woolf

Leadership, Marketing, Business Consultant

Justin's speciality is illuminating people's innate power so they can achieve their fullest potential. His experience includes building three multimillion dollar businesses. Justin's best friends are his Bullmastiff's Stella Bella and Piggy Rose.

Ashley Burley

SFM System Consultant

Bringing his insider expertise in online marketing and an easy-going personality, Ash guides our new members in getting on track successfully. His out of hour's activities include soccer, boxing and wrestling with his overly-excited dogs.

Daniel Keith Stewart

SFM System Consultant

With his outstanding customer experience skills and online marketing expertise, Daniel guides our new members on their journey like a lighthouse. Out of hours, he loves music, keeping fit and spending time with his twelve nieces and nephews.

Mark Hayes

Business Strategy

With over 30 years in global product sales, Mark is a rock star when it comes to data-driven, strategic planning that helps our members achieve their business goals. He makes his home in sunny Florida and has the muscles to match his brains.

Oliver Mallory

Business Consultant

Oliver excels as a Small-to-Medium Business Growth Consultant and he's passionate about helping our members achieve success. Out of hours, he enjoys playing football (soccer), learning about future technology and getting creative with making music.

Lauren Kingsman

New Member Services

Lauren's expertise lies in luxury customer service and sales. She has a sparkly, happy go lucky personality and gives our new members a warm welcome. Lauren is in her element when keeping fit, exploring new places and playing with her four dogs.


Brenda Campbell

Member Services

Brenda brings 15 years' expertise and a huge heart to the table. She heads our support team helping members get setup with their business platforms. Brenda and her husband love spending time with their grandchildren and watching baseball.

Irene Webster

Community Liaison

Irene brings her huge heart to the world of social media and our entire community. She has a wide scope and a very large presence here. Irene recharges by making her home an oasis of inspiration and walking her 'special beach'.

John Bromley

Member Services User Experience

John is a top notch support specialist with heart and he also has a passion for enhancing online user experience. Out of hours, John is an avid entrepreneur with his own business. Not stopping there, he loves playing guitar and keeping fit.

Rebecca Bromley

Accounts & Billing

Rebecca is a small-business support specialist, both for SFM and as an entrepreneur. She feels strongly driven to help others achieve and to leave things better than she finds them. Rebecca lives on a farm - she enjoys kayaking and candle-making.

Frank Sieben

Member Services System Consultant

Frank has the gift of truly listening to people and spreading the love - he inspires by always speaking from the heart. Being highly creative, Frank is a gifted songwriter and music producer. He also owns a business and does motivational podcasts.

Jill Humphreys

Member Services System Consultant

Jill comes from a long line of entrepreneurs and has a wealth of experience in a number of fields. She loves helping to empower people. Other passions include Italian food, moonlit chats and walking her four-footed soul mate Westie along the coast.

Patty Peery

Social Media & Video Curation, SFM ELITE Coach

Patty's passion is social media and making our members feel welcome. She is also our curator of company videos and training. Out of hours, Patty gives much of her time to - training service dogs that help people with disabilities.

Content & Design Creative

Megan Baker

System Consultant

Megan makes it a point to stick up for the underdog, is easy going and loves all creatures of the planet, making her a compassionate asset in our Customer Loyalty Team. She feels happiest in nature, but also enjoys people’s stories and learning new things.

Alex Eastman


Alex proved his mettle by building a successful Internet Marketing School before selling it. Now heading our PLATINUM team, he helps members take their businesses to the next level. Among other talents, Alex is a semi-pro footballer.

Sarah Magazzo

Content Specialist

With a BA in communications and her experience as a social media manager, Sarah manages our corporate blog, brings vitality to online content and also helps keep our members feeling motivated. Out of hours, Sarah loves travelling the world.


Carol Kubassek

Team Facilitation (Administration, Compliance, HR)

Carol's expert reach extends to all areas of SFM operations, from smoothing the path for team members to keeping us dialed into the vision of our founders. Carol brings over 15 years' experience in business, including the ongoing success of her online boutique company. Out of hours, Carol enjoys photography and is devoted to her adorable family of rescue animals.

Rochelle Dumbaugh

System Consultant

Rochelle is dedicated to helping our members hit Ah-Ha moments. She has a large personality and thrives on gaining fresh knowledge daily. Out of hours, Rochelle enjoys Family Game Night and proudly holds the trophy in Skip-Bo.

Danielle Wilson

Marketing Leadership

Danielle brings a decade of training, branding and entrepreneurial expertise to our team. She is passionate about personal development and showing marketers what it takes to create long term businesses success. Out of hours, when she's not spending time with her beautiful son, Danielle can be found creating pottery at her wheel or playing guitar.

Jay Williams

Marketing Training

A long standing SFM/DEA member and entrepreneur, Jay is the guide behind many of our helpful video tutorials and also provides training for ELITE's. Out of hours, he loves travelling, munching chocolate, playing football (soccer) and dance music.

Rich Reed

Event Management, Administration

Rich helps make our member events spectacular. He is also our all-round Fixer - big or little he gets the job done, and having a military background he's all about efficiency. Rich is driven and inspired daily by his wife and three beautiful kids.

Kristin Reed

Event Coordination

With vast experience in Events Planning, Kristin's magic touch makes our gatherings unforgettable. She lives for her husband and three kids - Kristin can be found rooting for her energetic youngsters at soccer, ballet, track practice and more.

Marion Hacid

System Consultant

Marion loves helping our members because she is also highly passionate about the digital economy. She takes pride in the challenge of personal growth and out of hours Marion is at her happiest when on a surfboard.


Jason Beach

Tech Management

Having an extensive background in in Photoshop design and bringing ideas to life on screen, Jason's talents also extend to project management and front end development. Out of hours, he enjoys playing guitar, going to concerts and travelling.

Jonas Beel

Platform Development & Design

With a BA Degree in marketing and a passion for this field, Jonas has a real eye for design which complements his excellent web development skills. Out of hours he is a devoted husband and father, guitar player and sports enthusiast.

Marius Gabriel

Director of Digital Business Lounge

Marius is the force behind making our business suite (DBL) a leading, cutting-edge platform. With a passion for digital marketing and entrepreneurship, he is dedicated to building online systems that inspire people to realize their dreams. Out of hours, Marius loves to play pool, BBQ, read and travel Europe. He and his wife are the proud parents of a beautiful baby girl.


John Jackson (‘JJ')

Leadership Development

With his passionate communication style, JJ brings a powerfully fresh conversation to the concepts of true leadership, transformation and positively impacting others. He has a unique understanding of the principles needed for personal and entrepreneurial success. Out of hours, JJ is a gifted portrait artist and woodwork creative. He also loves coaching his son's basketball team.

Guy Ferdman

Member Training

Co-owner of the SatoriPrime legend at SFM, Guy shares his advanced marketing expertise with members each week. Out of hours, some of his interests are personal development and meditation. Guy adores his two cats and loves to travel the world.

Ilan Ferdman

Member Training

Co-owner of the SatoriPrime legend at SFM, Ilan shares his advanced marketing expertise with members each week. Tennis, driving fast cars and DJing are just a few of Ilan's many hobbies when he's not relaxing with his beautiful wife and two kids.

Christian Bir

Marketing Compliance Consultant

DEA BLACK member Christian is a master at Google Compliance and shares his knowledge with our team so we never make the search giant angry! Out of hours, he loves to DJ, dance and spend time with his beautiful wife and three energetic kids.

Greg and Fiona Scott

DEA GOLD Level Member Training

Authors of ‘Living A Laptop Lifestyle', digital freedom ambassadors Greg and Fiona are another of our major success stories. While enjoying stunning locations around the world, they share their invaluable marketing expertise with our community.


DEA BLACK Level Member Liaison

Mark brings a wealth of experience to DEA as a former attorney turned successful entrepreneur. He is a top notch digital marketer specializing in zero-cost lead generation strategies. Mark is also a former DJ with over 1000 gigs under his belt, including Ozzy Osbourne’s 50th birthday party. These days he enjoys traveling the world watching cricket matches.



Most people live the life they think they have to live. They are unfulfilled, overworked, stressed and stuck in a system that exploits them instead of helping them achieve their highest potential.They get the education they think they need to get the job society says they should want. Unfortunately, most lack the life skills required to be self-made and self-reliant.Our vision is to wake up millions of people to realize the tremendous potential that lies within themselves. And further, to show them how to harness and exploit this potential in the new, digital economy.

In doing so, they will transition from reliance on their current job or occupation to a life of freedom, self-reliance, and total control. They will do good in the world by creating wealth and abundance not only for themselves, but also for their communities and those around them.